Commercials Are Everywhere: On TV, Radio, And Facebook.
You are not alone in finding increased demands placed on both your time and marketing funds. There are lots of other business owners out there who feel your pain, especially among the small and medium-sized variety. Ad trends move at lightning speed and it’s becoming increasingly difficult to keep up.
It can be difficult to determine how much of your advertising budget should go towards video and how much should go towards audio. Television and radio commercials existed back in the day. More effective than buying ads in a newspaper or phone book, but it won’t break the bank.
Maybe I just made myself look older with that last sentence, and that’s part of the problem with brands in the modern world. Differences in media consumption across generations are striking. For this piece, I asked my 16-year-old niece if she listens to the radio via text message. To which he received the response, “Like in Dad’s truck???”
Radio’s once sizable audience is dwindling as fast, flashy, and cheap social media and online audio ads quickly replace it. As with radio ads, television commercials are feeling the pinch, though not to the same extent. However, there are advantages to using every medium, including television, radio, and Facebook.
There Is Life in Old-Fashioned Radio Yet
Video, so the saying goes, put an end to the radio star. Suggesting that they were killed is probably overstating the case. “It’s just a flesh wound” for the time being. The importance of radio’s role as the catalyst for this revolution cannot be overstated.
You can find many articles online arguing either that “Radio remains a strong and productive medium for all advertisers who use it” or that “radio’s failure to improve its popularity is a desperate sign.”
Nonetheless, radio can be an effective medium for commercials when used correctly. Especially useful for regionally focused businesses. Nearly 15% of the 15,508 stations in the United States play country music, but only 10% of listener time is spent listening to news and talk radio. Advertisements on the radio might not provide the pinpoint precision of Facebook, but there is enough data to know who to target.
Commercials on television continue to dominate.
I can’t remember a time when the TV wasn’t the focal point of most living rooms. Okay, so maybe when I was a kid, my family only had a 13-inch black-and-white TV with five channels and bunny ears. My mother used to watch her “stories” in the morning, and in the evenings, my siblings and I would watch shows like Mash, Hawaii Five-0, Wild Kingdom, and The Wonderful World of Disney. Those commercials on TV were absolutely mind-blowing when I first saw them. When I think back on those times, I feel a mixture of fond nostalgia and uncomfortable embarrassment.
Ads on TV these days are incredible, but I have no doubt that in 40 years they will seem completely ridiculous. As a result of technological progress, artists and designers now have a window into a world of infinite potential.
Let’s look at a 1978 commercial for the soft drink and compare it to this year’s polished and celebrity-studded Super Bowl ad, in which Pepsi draws inspiration from its own past TV ads. Even though TV advertising revenue is on the decline, people are still tuning in to watch live and in-the-moment shows. TV commercials will continue to be effective so long as we continue to watch them.
Guidelines for Creating Successful Facebook Ads
Make a profile for your company.
Having multiple opportunities each day to interact with your target audience is priceless. Customers, both current and prospective, start to see you as more than just a faceless corporation. Also, the data allows you to focus on the readers who are the most engaged and likely to make a purchase from your site.
To get started, focus on a small group of people.
You can learn more about your target demographic in Facebook’s Ad Manager by visiting Facebook Audience Insights (FAI). FAI provides the most precise and accurate means of connecting with your ideal customers. Discover even the most minute information about possible customers. Facebook allows you to narrow in on user activity and even the devices they use to participate, giving you a wealth of information beyond simple demographics. It’s prudent to start out with a small target audience for your Facebook business page. The size of your potential audience will appear to grow exponentially as you gain insight into the needs of your target demographic and the unique value you bring to the table.
Please make use of everything at your disposal.
If you’re not familiar with Facebook ads, you should expect a learning curve. Facebook Pixel and Creative Hub are two of the most useful tools for tracking and making advertisements, respectively. The Image Text Check and Split Test Tool features found within Facebook’s Creative Hub are invaluable for optimising user interaction and response.
It’s a lot to have to do all this. Even if you were able to do nothing but watch commercials, it would be too much. Truth be told, I only spent 25 minutes total on my first foray into the world of Facebook business pages and ads. Take it easy and nibble at it. You may not have the resources to devote to the time and energy required by any of the potential marketing strategies. Nowadays, someone has to put in the time and effort to build a fan base for your brand.
The ability to concentrate on the operational aspects of your business is made possible by using creative outsourcing.
Bunny Studio has an enormous team of experts and creatives who can create podcasts, videos, audio ads, and written content for you while you focus on developing your product or service.
