Social Media

        4 Effective Tips To Use Hashtags On Instagram Stories

        Do you realise what you need to do? Tag your Instagram posts with relevant hashtags.

        You put in a lot of time and effort to make the best Instagram Story possible. Maybe you like putting yourself in danger. Perhaps you spent aeons trying out different filters and thinking of clever captions.

        If you’re going to “do it for the gram(Open Link in new window),” you may as well earn as many likes as possible on your Story. To obtain the attention you deserve, use hashtags.

        Unlike our dear buddy and companion Snapchat, the hashtag is fully supported in Instagram’s Story feature. Let’s talk about how hashtags work on Instagram before getting into the specifics of how to utilise them.

        Instagram Hashtags and Their Purpose

        If your Instagram profile is public, the hashtags you use in the captions of your photos will be aggregated publicly along with those photos. If your Instagram posts are very popular, they may be featured among the first nine results returned in a hashtag search.

        Hashtags may now be added to Instagram Stories in a variety of ways, including as text, a sticker, or a location tag. Hashtags are placed directly on images and may be customised in the same ways that other text and stickers can. Hashtags that lead somewhere are often highlighted when placed in text.

        How to Make the Most of Instagram Hashtags in Your Stories

        Because “you only live once,” I’m including location tags in my tally of hashtags for this piece. Users may add a connected location to an image or video in the same way they add hashtags; this is because both features are integrated into Instagram Stories.
        Using this geotag improves your chances of being included in an Instagram Story’s compilation. You can find compiled Instagram Stories for nearly anything. In addition, if you tag a neighbourhood, for example, the image or video may appear in the Story for the city, state, or even nation in which that neighbourhood is situated.


        In order to back up brand promotions. The ideal scenario would look like this: Due to the overwhelming response to your campaign’s hashtag, we’ve decided to compile the best user-generated material and provide it in one convenient place: the hashtag Story. The downside is that (for now) your brand will not have any say over who is included in this aggregate.

        Oftentimes, the most optimistic scenario is not the most likely one. Adding a branded linked hashtag to all of your brand Stories can enhance engagement and exposure of your campaigns within your current audience.

        Strategic sense

        Locate and exploit your area of expertise. For instance, if you use social media correctly, you will see an uptick in sales. If you’re a brand manager with money on the brain, you shouldn’t feel bad about following up with people who are already interested in your product. Find out what hashtags they’re using in their posts and Stories by inquiring about it. Put those hashtags to use.

        If you have a small but dedicated following on social media that is turning into customers, you may expand your reach to others who use Instagram in the same way by using what you’ve learned. Gain more followers by interacting with your current followers in the same way they interact with their friends.


        Use hashtags freely, urgently, excitedly, and constantly for anything you post. Because it makes sense to be the brand that promotes itself shamelessly. If egotism is a natural extension of your company’s identity, go for it. Ultimately, you’ll boost your odds of having more people see your regal splendour.


        To gain exposure on Instagram, hashtags are optional. Again, hashtags are not required to make your brand searchable, to obtain the aforementioned likes, or to develop a successful social media strategy. One solution is to simply ignore them and stop thinking about them.

        Unfortunately, the hashtags a business use reveal a great deal about the brand. In a nutshell, what does it say? It shatters the barrier between subtle advertising and content marketing. A company that overuses hashtags may convey the impression that it is not interested in genuine interaction with its audience.

        Hi, I’m Lawrence Young