TikTok is a relatively new platform, and it has more than 800 million monthly users and 500 million daily active users on the platform. It is a fantastic social media network with trending videos, and many brands are promoting their product on the platform. A lot of gen Z, teenagers, and kids spend average time on TikTok seeing viral videos and making videos with their creative skills.
TikTok allows every user to create 60 second short videos with popular music, effects, and filters. If you are a marketer and trying to promote your product, you can use this platform to boost your audience. The more you grow your followers on TikTok, the more opportunities you get to increase your brand awareness and drive more traffic to your website and generate more sales. Follow the below six tips to gain more real followers to your TikTok account.
1. Identify Your Target Audience
One of the simplest ways to grow your followers on TikTok is by finding your target audience’s needs and interests. TikTok is a huge platform since it is very difficult to satisfy everyone on the platform. To find your audience and create great content to get more engagement for your videos. Analyze your competitor to get an idea of what type of content they create to reach more audiences to their account. Use the same technique and get a massive audience to your profile and also get more likes for your videos. When you use TikTok hearts, you can quickly boost the likes count of your TikTok video.
2. Create Trendy Content On TikTok
TikTok is all about trending and engaging content, so making more interesting videos helps you to grow your followers on TikTok. From lip-syncing videos to hashtag challenges, TikTok is always something new to engage the audience. Find the trending hashtag challenge on the discover page and participate in that to increase your content reach. Look at the TikTok for you page to find which type of content other TikTokers are posting. Also, see the trending song on the platform and use those songs in your videos to make your video viral on TikTok.
3. Use Right Hashtag
The hashtag can increase your content to a wider audience. If you add a related hashtag in your post and caption, it will boost your video discoverability. If any user searches for your hashtag, they can easily find your TikTok video. You can use any hashtag, such as branded and general, to drive your target audience to your TikTok profile. Additionally, branded keywords are essential to growing your audience to a higher level.
4. Perform Duet With Other TikTok Accounts
Collaborating with TikTok accounts is a great way to expand your content reach to a wider audience. TikTok allows users to create duet videos. It has the potential to grow your account reach to a massive audience. If you want to gain more followers to your account, you can start creating duet videos to attract more followers to your account. Duet videos appear side by side in the square format. Also, duet video is an important way to increase your engagement rate and conversion.
5. Post-Video At The Perfect Time
If you find the best time to post your TikTok video, then you can quickly increase your content reach and more followers. Additionally, you can get more likes, views, and comments when you post your video at peak times. Track your post and see which post gets more engagement rate, and know when you post that video. Use this time to post your video regularly.
TikTok offers endless opportunities for your brand. You can follow these tips to gain more followers to your account.