A Marketer’s Guide To Instagram Advertising In 2023

Using Instagram for marketing purposes, including sharing content, interacting with influencers, and creating Instagram Stories, has become second nature for the vast majority of marketers. Instagram promotion, though, is an equally important part of Instagram marketing that is frequently underutilised by both B2C and B2B organisations.

Advertising on Instagram would seem like a no-brainer given the platform’s massive user base of over 1.4 billion people. So why aren’t more businesses opting to advertise on Instagram? Brands have failed to realise that people are more interested in brands and goods than they give them credit for because of their focus on organic discovery, innovation, and pure moxie in their marketing efforts.

What works best for Instagram ads

Marketers should keep the following advice in mind to make sure their ad has the desired impact:

Find out who you’re talking to.

Marketers need to know not only who they want to reach, but also who they really are reaching. A twentysomething influencer might not be the best choice if your skincare company targets middle-aged and older ladies. Also, there’s no need to aim for a broad age range of both sexes. Keep your content consistent with what you’ve been producing, and make sure your ad speaks to the desires of your ideal client.

Insightful data about your target demographic may be gleaned through Meltwater’s consumer insights platform. One aspect of this is figuring out which celebrities and companies have the most sway over their preferences and actions. Better marketing targeting and results may be achieved by learning what motivates your followers.

Don’t lose track of the market and always be testing new advertising.

Posts may be elevated to the next level by using on-trend or on-brand aspects, such as influencer marketing or Instagram’s native stickers and features, beyond just knowing ad needs and making posts in your typical method. A lot more people will watch a video than any other type of material. How-to guides, behind-the-scenes looks, user-created material, and animations are just a few examples of video content ideas that go beyond simply showcasing your product.

Try varying the hashtags, the body content, and the colours of your advertisements. For optimal results, you should regularly update and evaluate your advertisement material.

Constraints imposed by text

While Facebook has relaxed its “20% rule” for text on photos, advertisers should still follow the platform’s guidelines to ensure their advertisements are seen by as many people as possible. For advertising, you may use Facebook’s built-in text overlay checker to see if it passes the criteria.

Participation of the Consumer Market

You may still engage your readers even if your piece is an advertisement. Users that interact with your ad in any way, especially by leaving comments, are more likely to be interested in making a direct purchase. Don’t let potential customers slip through the cracks by not monitoring comments and inquiries on your adverts and responding to them promptly.

Find out what the other guys are doing.

Examine the Instagram advertising and posts that competing businesses are publishing for ideas. If you want to make your own material better, you really must keep excellent content on your radar. Your brand’s Instagram feed may still be intriguing even if it’s not in the traditional sense. More people may become aware of your company and its offerings if you have an engaging social media strategy and feed.

Actions to Take

We want to help you take your marketing strategy to the next level as you prepare to promote your post or launch a new campaign on Instagram. For additional helpful advice, see our Instagram for Business Guide.