Here Are Creative Ways To Use Instagram GIFs In Your Stories
Since its launch, Instagram GIFs have been a popular way to share content with friends and followers. Whether they want to or not, most Instagram users occasionally employ GIFs to convey their emotions and liven up their tales.
However, there is a major reason why companies and influencers have included Instagram GIFs into their Instagram Stories approach. When an article includes a humorous or exciting GIF, readers are more likely to feel an emotional connection to the material and take an active interest in it.
In this piece, we’ll examine several inspiring Instagram video production strategies that include GIFs. By the end, you should have a firm grasp on how to make optimal use of them.
Using Instagram GIFs to make your content more engaging
In all likelihood, you already have some fantastic material for your marketing campaign ready to go.
You can’t just put material out there and hope that people will read it anymore. Instead, it’s preferable to exert some effort into making your content more powerful so that it strikes a chord with your readers.
Instagram GIFs are a great way to spice up your post with a little something extra. Snow overlays, sunglasses, the Nyan Cat, and the newest Terry Crews response are just a few examples of the kinds of fascinating animations that can pause your followers and get them curious about your product.
Make sure your GIFs are relevant to your narrative if you choose to utilise them alongside photographs. Instagram GIFs, when used properly, should serve to highlight your message and make the material more effective rather than steal the show from the post itself.
Use GIFs to Enhance Your Text
The beauty of GIFs, and videos more generally, is their accessibility. Customers don’t have to work as hard to understand your content as they would to read a lengthy post.
However, you’ll need to include text on your stories if you want to keep your followers updated, and that’s OK. You may add life to your text-based narratives with the aid of animated GIFs.
To begin, GIFs can be used to draw attention to specific passages. Giphy’s library is stocked with animated stickers that can be used to give any phrase or statement a bright flair; simply search for a term like “sparkle,” “highlight,” or “stars” to see what I mean.
You may even use GIFs in place of everyday words. You may search up a catchphrase in the reference section of the library and include it into your writing. That’ll definitely set your tale apart!
Use GIFs to Direct Your Audience
Typically, you want viewers of your Instagram Stories to visit your website, subscribe to your YouTube channel, or read the full version of the story you’re highlighting.
No matter what you’re trying to accomplish, Instagram GIFs are a fun (and productive!) approach to get your users to take the action you want them to do. Use of call-to-action phrases such as “Swipe Up” and “Link in Bio” directs users to the platforms where they may read more of your material.
Promoting your story with GIFs is a fantastic idea as well. Users won’t miss out on your fantastic posts’ details if you utilise arrows, signs, or “Sound On” stickers to draw attention to them.
To engage your audience, let’s assume you have a Q&A on Instagram Stories. It’s quite OK to respond to their queries using text if you choose.
Instagram Q&As may be a lot of fun, but if you really want to engage your audience, you might consider using looping photos as your responses. Using GIFs, you can create a deeper connection with your audience than you could with only words.
Reasons to Use GIFs With Video
Instagram GIFs aren’t just useful for spicing up photos, but for making videos more engaging as well!
If you’re reusing marketing videos for your Instagram stories, for instance, you may have your Instagram GIFs appear at a predetermined moment in the video.
You can keep your clients abreast of all the latest happenings in your business by posting regular updates and announcements on Instagram.
You may utilise GIFs to express the feelings around a scenario and pique the curiosity of your followers. Clips from shows like “Friends” and “The Office” have undoubtedly done this to death by now. Audiences appear to like these exaggerated responses.
You may think twice before sharing a still photo or selfie to Instagram Stories now that you know how to use GIFs.
Using GIFs to supplement and strengthen your message is a simple yet effective move. They may draw the user in and draw attention to the most crucial parts of your site. But you can also add GIFs to your old videos to give them a fresh, entertaining look.