Which Is More Useful for Brand Strategy, Instagram or Facebook?

Scenario: you’re ready to launch your own company. Or perhaps you have decided to begin promoting an established product from scratch. Which path will you take? Facebook or Instagram? The dispute over whether platform is superior, Instagram versus Facebook, has been raging for some time now.

But before you launch your social media marketing campaign, you need to choose the social media platform you will use. This post will centre on the two most popular social media platforms, Instagram and Facebook.

Almost 2.8 billion people use Facebook every month, and 1 billion use Instagram every month. In terms of social media marketing, both are at the top of their game.

The last confrontation has finally begun! Let’s evaluate these systems beside one another and see how they stack up.

Statistical Comparison between Instagram and Facebook

When it comes to monitoring the development of a company, statistics are of paramount importance. You may put a lot of stock in cold, hard data since statistics don’t lie.

Facebook and Instagram have vastly different user bases. Facebook is obviously leading the charge. Yet this in no way diminishes the encouraging sign of user base expansion that Instagram has provided us. Let’s compare some of the numbers to see how these two sites compare:

Instagram vs. Facebook: Facebook Numbers

Almost 2.8 billion people use the internet on a monthly basis.

The typical Facebook user clicks on 12 ads every month.
Eighty-one percent of Facebook’s users solely use their mobile devices to log in.
Over 8 billion people each day watch Facebook Live.
There are more than 12 million marketers on Facebook.
There are already 65 million small companies with Facebook pages.

Instagram vs. Facebook: Instagram Numbers

Instagram has a monthly active userbase of over a billion people.

Users spend about 30 minutes daily, on average, interacting with the app.
The daily Instagram story user base is around 500 million.
An Instagram business account’s post has a 0.96 percent engagement rate.
More than eighty percent of Instagram’s audience is not based in the United States.
Each month, 130 million Instagram users click on retail postings.
Thus, it is plain to see that Facebook has a much bigger user base than Instagram does, despite the latter’s remarkable growth numbers, especially in terms of engagement rates.

While Facebook has made a name for itself as the gold standard of social media, brands simply cannot afford to ignore Instagram any longer if they want to reach their target demographic.

Comparing Instagram and Facebook Regarding Their Capacity for User Engagement

By comparison, Facebook’s median engagement rate is only 0.09% each post whereas Instagram’s is 1.60%. This is why, when pitted against Facebook, Instagram emerges victorious.

In all scenarios, Instagram has a distinct advantage over Facebook in terms of engagement.

You should, however, have a good idea of what would function on which system. This is due to the fact that it is not always the case that Instagram will generate more interaction than Facebook. To effectively use each medium, you must have an understanding of the kinds of material that will be most at home there.

You should also be aware that Facebook’s algorithm determines which of your posts will show up in a user’s news feed. Thus, you should implement methods that raise the profile of your postings above the sea of other people’s material. It’s imperative that you research when is the greatest and worst time to make Facebook posts.

Why is Facebook better than Instagram?

To better understand the Instagram vs. Facebook argument and determine which platform is best for your brand’s strategy, we will compare and contrast the advantages of both networks.

Among Facebook’s many advantages, some stand out in comparison to Instagram:

A large number of people utilise Facebook. In fact, it is the world’s second most popular website.
Internet surfers of all ages find something of interest on this site. The potential for widespread exposure of the brand is enormous if it is well-liked by people of all ages.
Facebook as an environment is extremely conducive to doing business. Include as many in-text links as you like.
Facebook ads have the potential to be quite useful if they are interesting to the target audience.
When compared to images, videos are far more effective in attracting viewers’ attention. They are more popular than images in terms of views, especially among mobile users.
Fans on Instagram are more dedicated and valued than those on Facebook.

Why Should I Use Instagram Instead of Facebook?

We recently examined Facebook’s position of strength in relation to Instagram. We can now compare Instagram to Facebook and determine if it is more popular.

The optimal medium for any company serious in connecting with the youth market.
Its focus on visuals makes it a better fit for Fashion, Beauty, Architecture, and other forms of creative material than Facebook.
One-third or more of Instagram users have made a mobile transaction, and their average order value is larger than that of Facebook users’.
Instagram is a no-brainer for advertising, with 72% of marketers already utilising it.
Instagram companies may get more trust and exposure by opting to verify their accounts. It was determined that the majority of verified accounts had more than a million followers. Read on to learn the steps required to become an Instagram Verified user.
Fans on Instagram are more dedicated and valued than those on Facebook.