Strategies To Create Engaging Instagram Videos For Your Company

Need some business Instagram Reel inspiration?

Users are encouraged to interact with one another and the Instagram community by creating Instagram Reels. Promoting your company or brand to a wide audience is easy with the help of reels.

There will be times when coming up with fresh concepts for your brand’s content seems impossible, but don’t worry; we’ve got you covered.

Instagram Video Concept #1: Setup

If you want to introduce yourself or your company to tens of thousands of people, you should make a Reel about it.

People are moved by stories, so if yours has a moral or lesson your audience can take away, share it! For continued success and the acquisition of new customers, businesses and brands need a reliable method of communicating with their existing fan base.

Your brand can also benefit from sharing relatable anecdotes with your audience. When creating these videos, keep in mind that you need to reach out to your existing fan base as well as attract new viewers.

Make sure you address the camera head-on when making these types of introduction videos. In this way, the audience will feel as though you’re addressing them personally. Start off the video by introducing yourself, then go into detail about who you are, what you do, and what you offer.

Second Concept for an Instagram Highlight Reel: Display the “Authentic” Face of Your Brand

Whether it’s a group of friends in real life or a group of followers on Instagram, everyone enjoys feeling like they belong. Making your followers feel like they belong to your community is a great way to foster a sense of friendship among them. Your audience can comment on your posts and spread the word about your business in this way.

Creating a “Instagram vs. Reality” time-lapse or other short video can be a great way to show the authentic side of your brand. This could be the development of a product by you and your team, or it could show an authentic side of your brand. This kind of content can help turn your audience into loyal supporters.

Instagram Highlight #3: A Look Behind the Scenes

Making BTS videos is a great way to keep your viewers interested and involved. Behind-the-scenes (BTS) videos can show the audience the inner workings of your company, such as the production process, the packaging of orders, bloopers, or the real, unfiltered nature of your brand.

The Making of Whether you’re a startup or a household name, showing the raw, uncut side of your brand and how things operate with a reel can be a simple and effective marketing strategy.

Your audience is interested in seeing Behind the Scenes content because they want to know more about your brand, the production process, and working conditions.

Instagram Highlight #4: A “Before and After”

Posting “before” and “after” videos to social media is a great way to get more people interested in what you have to offer. Everything connected to your brand can serve as the “before” and “after” in your case. A video of this type should be easy to understand but still interesting to watch.

Watching a before-and-after video can be very rewarding. Most people are interested in the end result, but they may not be curious about the process. More people will interact with your brand if you have the option of showing a short Reel showcasing your services, whether they be home improvements, recipes, hair, or illustrations.

Idea #5 for an Instagram Highlight Reel: Do’s and Don’ts

The ability to provide advice and suggestions related to your brand is another common method of increasing engagement. This style of video is applicable to any business.

Because you’re imparting your expertise to the readership, content containing helpful hints has the potential to attract a larger audience and earn you more exposure.

Your company can show a wide variety of how-to videos, such as those demonstrating new ways to wear an item of clothing, edit a photograph, make a product, or complete a process.