Creative Instagram Video Topics For Local Companies
You shouldn’t be at a loss for Instagram videos right now. It’s no longer up for debate whether or not a small company should have a social media presence. Market your small company on Instagram and other social media sites today.
Around 74% of consumers say they check out a company’s social media pages before making a purchase; therefore, 96% of small businesses spend money on social media advertising. Most small businesses use Instagram as their primary sales channel, however there are many more to choose from. As there are now more small companies on Instagram, it is essential to differentiate yourself from the competition.
To what end might benefit a small business use of Instagram’s video features?
Every marketer has to incorporate Instagram videos into their plan. Why? The most popular type of post on Instagram now is videos. In this part, we’ll go over some of the most important benefits that making Instagram videos may have for your company.
People prefer to watch videos online.
During the past decade, individuals’ daily online video consumption has surpassed that of any other material genre.
Time spent watching Instagram videos has climbed by 80%, highlighting the significance of video content within the Instagram app.
It’s been proven that people can learn more about a company by watching a video.
More than half of consumers agree that viewing a product video before making an online purchase helps them feel more informed.
A customer’s ability to determine if your product can solve a problem is much enhanced when presented with an interactive and interesting film that details your company and its offerings in full. But, videos may also assist spread the word about your business.
You can maintain an edge over the competition.
Despite the need from their target audience, most small company owners think making an Instagram video is too time-consuming and costly. To stay ahead of the competition and provide the best service to your consumers, try using Instagram videos.
Very simply, video marketing offers several advantages that may help your small business expand, thus it should be an integral element of your overall marketing plan. Nevertheless, before we get into Instagram video concepts for local companies, let’s have a look at the various Instagram videos that may be made.
Instagram video content: four possible layouts
As Instagram videos continue to rise in popularity, the app now supports many video file types, allowing businesses of all sizes to produce engaging videos for their specific audiences.
Exposing your followers to behind-the-scenes action may do wonders for your brand’s credibility.
In the face of so many alternatives, customers typically go with tried-and-true names in the industry. Providing your Instagram followers with genuine material that establishes an emotional connection and humanises your company is a great method to earn their trust. How? Get your fans insider access!
Good for you if your films are really polished and professional looking. The authenticity of your brand may be boosted even further if you use your phone to film some behind-the-scenes footage. Do not overdo the promotional video marketing; nonetheless, it is OK to present a sneak preview for an upcoming product launch.
Promote product sales by showcasing how it is used.
A larger audience means more potential buyers for your items. In addition, those who utilise social media frequently do product research and discovery within the app itself.
The greatest strategy to get people interested in your products is to demonstrate their diversity and meet the demands of a wide range of consumers. With dynamic videos, you can show your items in motion from a variety of perspectives, increasing your viewers will make a purchase. This also holds true for movies made using stop-motion animation.
Plan an Instagram live broadcast to interact with your audience.
If you want success with your video marketing, make sure your material is interesting. Using Instagram Live to broadcast videos for your company is a fantastic way to connect with your viewers and build your following in real time.
The key reason is that live streaming only lasts a short amount of time and allows viewers to engage with your brand in real-time. Hence, the small company may choose the subject of the live broadcast and go live to interact with Instagram followers. Show your physical event, interact with consumers, and educate your followers on how to get the most out of your items by leveraging these channels.