How To Drive Results With Engaging Social Media Content In Steps

Though it may seem simple, it’s actually rather challenging to come up with consistent fresh material. Follow these guidelines to make social media posts that people can’t resist sharing.

These days, most people’s lives wouldn’t be complete without including some form of social networking.

Recent research conducted by the Pew Research Centre found that over 70% of all Internet users in the United States visit Facebook daily.

The internet’s social media sites facilitate several methods of communication between individuals, the dissemination of information, and the promotion of goods and services. As a result, companies can no longer afford to neglect their social media presence.

It may be challenging to come up with new, interesting material on a regular basis, which is especially true for social media marketers and company owners who need to publish many times each day to keep up with the competition and reach their target audience.

More than 3.8 billion people utilise various forms of social media. The number of people who own smartphones is rising quickly.

With the correct approach, businesses can reach the millions of people who are already using these platforms as their primary point of contact.

Use More Videos and Fewer Words

Do you ever have to pause your scrolling on social media to read a huge block of text? Probably not, unless you really enjoy that particular account.

But even if you do, I have a feeling you quickly lose interest and click on.

This narrative requires a simple, direct message. When promoting your business on social media, it’s important to always include visual content.

Be original in your marketing. In this method, you can make sure that your content is up-to-date and relevant. Share media with your followers that they can relate to, and you’ll see a surge in engagement.

Take your own pictures.

It’s time to quit posting social media updates with stock images. Yet, why? You can find them anywhere, and they look great, right?

To demonstrate this, Marketing Experiments compared an authentic customer photo to their most successful stock image.

The end result? The percentage of visitors who signed up increased by 35% after seeing the genuine photo. A recent survey found that 62 percent of respondents found high-quality product photos to be very or extremely important when making a purchase decision.

Make Use of Your Evergreen Content in New Ways

Did you know that visual information is retained 64% longer than textual information?

Making infographics, charts, graphs, and social media pictures from your finest evergreen content is a great way to take advantage of this trend.

Spread Reviews and Testimonials from Happy Clients

Let’s say you’re interested in purchasing a new product, but you’d want to do some research first.

Who do you believe while doing research? Which is more reliable, a sales pitch or a review written by a satisfied buyer?

Seventy-eight percent of customers say they put faith in internet reviews, and sixty-seven percent believe they have an influence on their buying decisions.

One method to demonstrate the reliability of your business is to provide testimonials from happy consumers who have purchased your products or utilised your services.

Of course, you should also share them on your social media accounts after you’ve published them on your website and blog.

Keep an eye out for emerging design tendencies

So, you plan to share several images on social media. First, you’ll need to figure out what kinds of images succeed and which ones fail.

Find out what’s popular in terms of visuals by digging through Google and social media.

Host Contests

Running social media contests is a certain method to rapidly increase your audience size and engagement levels.

Instagram and Facebook Contest Guidelines

You must adhere to all applicable laws while running your competitions (including those pertaining to eligibility, official rules, and prize distribution).

Do not request that users tag photographs where they do not appear (for example, if they are not the subject of the shot).
If you’re holding a contest, it would assist if you made it clear that Instagram or Facebook are not involved in any way.
Instagram’s full set of guidelines can be seen here, while Facebook’s may be found here.