An Ultimate Guide: How To Use Instagram Ads In 2023?
Posting on Instagram, interacting with influencers, and utilising Instagram Stories for commercial purposes are now standard practises for the vast majority of marketers. Both business-to-consumer and business-to-business brands typically neglect Instagram promotion, despite its importance to Instagram marketing.
Why aren’t more advertisers opting to promote their products on Instagram, given that the platform has a potential advertising reach of over 1.4 billion users? Brands have failed to realise that people care more about brands and goods than they give them credit for since they are focused on marketing their products through means of “organic discovery,” “creativity,” and “pure spunk.”
In what ways might Instagram ads benefit you?
Even if people like and comment on your articles often, it doesn’t mean they’ll click through to your website or a product page. The inability of companies to include clickable links in Instagram captions is the platform’s Achilles’ heel when it comes to regular content marketing.
This is not to imply, however, that Instagram has no value as a traffic-driving tool. After all, businesses have succeeded so far by simply including a link in their Instagram bio (with the assistance of tools like linktree and linkin.bio).
Instagram advertisements are most effective when they are used to reach a narrow demographic interested in a certain product or service, or when they are presented to people who have already indicated an interest in related things. Facebook advertisers will be pleased to see that Instagram advertisements provide the same extensive customization options.
Instagram Ads: The Most Notable Features
Can (and should) look and feel like ordinary posts, but commonly include a call to action (CTA) and a “Sponsored” tag.
Depending on your marketing goals, different call-to-actions will work well with different formats.
All of the ad types take users directly to the app’s shop or browser.
Ad Formats on Instagram
Instagram ads may take numerous forms, from regular feed posts and Instagram Stories to specialised ads and e-commerce-focused Stories.
Below, we provide an overview of the numerous ad formats and requirements that marketers should be familiar with:
Feed advertisements, Instagram’s most fundamental advertising format, look and function just like the images, videos, and carousels you see in your own feed. Instagram advertisements such as this seem like ordinary feed posts but are labelled as “Sponsored” in the feed.
Look into the commercials
Ads for products can also be displayed in the Explore feeds of users. You won’t see these advertisements in the Explore grid itself, but you will see them when viewing related grid posts in the Explore feed or Explore videos.
Marketers’ use of Instagram
Instagram Stories advertising are available in the same formats as feed ads, including still images, videos, and carousels. Ads on a user’s Instagram Stories feed take the form of vertical, full-screen pictures or videos. Since Instagram Story advertisements are a premium feature, businesses who do not have a verified account can still include a call to action (CTA) in their ad (swipe up).
Ad formats unique to the e-commerce industry
Instagram also allows for a wide variety of ads focused on in-app purchases and product exposure. Shopping and Collection commercials fall within this category. These posts are more obviously shoppable than Instagram feed or Stories advertising and can include links to Instagram’s “Instant Storefront” or Checkout.
Collection advertisements are blatantly commercial and feature a hero image or video next to a grid of various things for sale on Instagram. The ad takes the consumer to a catalogue of goods that is connected to the advertiser’s website or app. The ad itself becomes a point of sale for the brand’s wares. Collection advertisements can only be made when a business makes a new post or campaign; at the moment, they can’t be made from preexisting content.
Instagram Shopping is now accessible to users in a number of international markets. They also help with Instagram sales.
With shoppable posts, users can find new goods to try in their feeds and Stories without leaving the app. Both new and old articles can have product tags added by brands. Shoppable tags take non-American users to the relevant product page or app. However, American Instagram users and businesses may take advantage of the app’s Checkout feature.
Ads on Instagram: What Works Best?
In order to achieve the intended results from their advertisement, marketers should keep the following in mind:
Recognise who you’re writing for
Beyond their stated target demographic, marketers must know exactly who they are communicating with. If, for instance, your skincare company targets middle-aged and older ladies, then showcasing an influencer in her early twenties might not be the best move. In a similar spirit, there’s no need to aim for a broad age range of both sexes. Keep your content consistent with what you’ve been producing, and make sure your ad speaks to the desires of your typical customer.
Check in on what people are into and try out different advertising
Posts may be elevated to the next level by including on-trend or on-brand elements, such as influencer marketing or native Instagram stickers and features, in addition to knowing ad needs and making posts in your typical way. More people will watch a video than read text. How-to guides, behind-the-scenes looks, user-generated videos, and animations are just a few examples of video content ideas that go beyond simply showcasing your product.
Constrained by text
The “20% rule” for text on photos on Facebook has been repealed, but advertisers should still follow the platform’s guidelines to avoid having their advertisements delivered less frequently. To see if your ad’s text overlay meets Facebook’s standards, use the tool.
Participation of Customers
You may still engage your readers even if your piece is an advertisement. In order to keep from losing potential customers, you should monitor your advertising for comments and inquiries and provide prompt responses.